In 1959, Rich DeVos and Jay Van Andel founded Amway in Ada,Michigan, USA. In 1982, Taiwan became the 10th overseas market of Amway and has since pr ovided quality product experiences to its distributors and members, of fered smart integrated online and offlineservices, and cr eated an entrepreneurial platform with infinite possibilities to bring more healthy and empowered lives to people. In 2012, the Amway Hope Maker Charity Foundation was established to pr ovide academic counseling and opportunities to realize dr eams and to expand vision to children in remote villages. During its 60-year journey, Amway has become a leading global direct selling brand and has spared no ef fort in realizing the corporate vision of "helping people live better lives."
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The Foundation 4Life® charity program of 4Life has been continuously carried out in over 20 countries in the world. This year, the program has been further expanded to help a remote elementary school in China to build a library with its opening ceremony conducted on May 29. Meanwhile, 4Life has also pooled together the love of its business partners and employees in conducting an event to donate teaching materials in China. 4Life believes that it can bring hope to all children and families in the world through the continued practice of love and care. This also reflects the vision of "Together, BuildingPeople."
The Direct Selling Association not only proactively works with different types of online influencers,including the Wage Slave, which is a digital drama about office workers, but also invites the 10 Seconds Class to engage in joint pictorial and literary creations. Meanwhile, the Business Ethics Talks series was also rolled out, since a micro influencer, who manages his/her own brand, is in a better position to provide in-depth analysis of major issues facing the direct selling industry. Successful digital marketing and operation of one's own media are no longer simply about inserting online advertisements or posting of online articles, but rather content marketing can be properly leveraged and elevated into "engagement marketing" so that comprehensively conveyed content is incorporated into the digital lives of consumers by accommodating the lifestyle of major target audiences and integrating different media such as social, search, and mobile in order to create the long-tail effect of positive brand marketing.
On July 9, 2019, the Fair Trade Commission (FTC) released the 2018 Report on the Status of Operation and Development of Multilevel Marketing Enterprises, which disclosed relevant data about thi s industry. Last year, the total output value of the industry was NT$83 billion, which represents a 6.3% decline relative to 2017 and ends the growth trend of nine consecutive years.
Hua has been a distributor of Direct Selling Enterprise A for a while and has earned the trust of many customers and attracted many other people to create business together with him. Through a referral from his friend, he became acquainted with Mary, a distributor of Direct Selling Enterprise B. Mary began to make significant efforts to lure Hua to switch companies by enticing him with the product prices and sales bonuses from Direct Selling Enterprise B, and by deliberately criticizing the reward system and products of Direct Selling Enterprise A. Even the up line of Hua were severely criticized. It so happened that Jade, Hua's partner, overheard this...
Jade: "If you want to find a new partner, you should do so through your development efforts with your customer base. Your malicious attack and poaching by offering benefits targeting distributors of other direct selling enterprises violate the DSA's Code of Business Ethics. Direct Selling Enterprise B is also a member of the DSA. I don't think they will tolerate such behavior by you!"
Mary: "Wow! I never thought that poaching distributors from another direct selling enterprise violates the Code of Business Ethics. I'd like to apologize to everyone for my mistake."
Hua: "Thank you, Jade, for bailing me out."
Jade: "Let bygones be bygones. Your apology is praise-worthy. Let's work together for this industry."
Cross line jumping is a behavior criticized in the direct selling industry, and malicious poaching among direct selling enterprises even poses a greater barrier for the development of the direct selling industry. Therefore, be sure to confirm that the recruitment target is not a current partner of another direct selling enterprise or has not contacted another direct selling enterprise at the time of recruitment or been exposed to new partners. If you come across another company in the same industry, it is also necessary to avoid malicious poaching as much as possible, operate your direct selling business honestly and find your right business partners so that your business can enjoy stable and sustainable development.
On June 27, 2019, the Ministry of Health and Welfare announced the order that if the outer package or container of an imported cosmetic product is labeled with 薬用 "for medical use," 薬 "drug," 医薬 "medicine," "medicate" or any other equivalent wording, the wordingthat "this product is a cosmetic product and has no medical efficacy" on the outer package or container ofthe product shall be specifiedin addition to the labeling required under the laws and regulations of the country (place) of origin or the selling country of the product which is regulated as an OTC drug or non-medicated product in such country. This order will go int o effect on July 1, 2021, and the distribution of products imported before such effective date may continue within the previously indicated shelf life until the five-yearperiod after the effective date of the Cosmetic Hygiene and Safety Act expires.