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Newsletter No 7, September 2017
NO.7
Kyäni Inc., Taiwan Branch

Kyäni Inc., Taiwan Branch

Kyäni Inc. was jointly established by two hard-working and continuously innovating successful enterprise families. Since they had learned about the importance of natural and excellent utrients to human health from the wisdom of indigenous peoples in Alaska, they established Kyäni together with many scientists and experts. They aim to improve human health and bring a wonderful life through innovative nutritious and skincare products and business opportunities that meet the trends.
Headquartered in Idaho of the U.S., Kyäni began its formal operation in 2007 and has been in steady and healthy operation ever since. Thanks to the distribution of its excellent products to ver 60 countries in the world as well as an innovative incentive plan, Kyäni's global business is growing rapidly. In addition to its headquarters in the U.S., it has also set up branch ffices in Canada, Mexico, Germany, Turkey, Italy, Hungary, Russia, Japan, Korea, Hong Kong, Malaysia, Singapore, the Philippines, Australia, and Taiwan, with continued expansion into other lobal markets.
Company address: 13F-1, No. 248, Nanking East Road, Section3, Taipei City

Avon Taiwan Created A New Type of Experience Store

Avon Taiwan Created A New Type of Experience Store

It’s women’s nature to pursue their own beauty. However,they often come across great difficulties in choosing appropriate cosmetics and personal care products. Avon Taiwan has set up an "Avon Beauty-exploring Experience Store" in Chungshan District, which is a popular shopping area in Taipei. This store is not only shopper friendly but also provides first-hand and fresh cosmetic information from around the world.With plenty of store space as a result of its space and circulation planning,a fancy-free and comfortable shopping environment is created. In addition,a "customer lounge" in which beauty-promotion beverages are provided is also planned to allow shoppers to come together to shop when they wish, take a rest when they are tired, and provide the most magnificent experience with beauty. A fitting area and skin testing section are set up in the store to prepare female customers for flawless beauty from
inside out.

Dedication of Atomy to Local Operation and Public Interest Activities

Dedication of Atomy to Local Operation and Public Interest Activities

Established in Korea in 2009, Atomy sells daily necessities with excellent quality for affordable prices. Atomy set up a branch office in Kaohsiung in 2014 and has accumulated half a million members.Although it is a foreign company, it still insists on local operation and in-depth development in the Taiwan market with a dedication to local charitable activities. On August 12, 2017, Atomy collaborated with the
TRA Taimali Station in installing an automated external defibrillator(AED) in the station and invited an instructor to demonstrate correct first aid knowledge to a group of attentive people. Atomy expects to jointly create a healthy and safe living environment through such public interest activities.

A New Version of the Code of Ethics Reflects High Standards of Operators' Self-regulation

A New Version of the Code of Ethics Reflects High Standards of Operators' Self-regulation

In the direct selling industry, the Code of Ethics is guided by the spirit of self-regulation of the industry. The fairness and ethics of direct selling activities are maintained by protecting the rights of the consumers and distributors, while maintaining a sound order of the direct selling market as the primary implementation objective. We believe that this is also a code that should be jointly referenced and complied with by practitioners in the direct selling industry.The nature and spirit of a high degree of self-regulation remain unchanged in the amendments to the Code of Ethics. However,the framework of the Code of Ethics is further streamlined by consolidating procedural details with the Enforcement Rules. In addition, the complaint handling procedure is singled out for separate formulation of the Rules for Handling Complaints under the Code of Ethics. The purpose is to deal with complaint cases arising from violations of the Code of Ethics between direct selling companies, distributors and consumers, and ensure rapid acceptance of complaints and proposal of solutions within a reasonable period of time. Through an open and transparent handling procedure, the awareness and efficiency in handling Code of Ethics issues can be further enhanced.
It is expected that when the Code of Ethics is amended, the direct selling industry will become a benchmark for high moral standards in the market through continued improvements and compliance with the highest business ethics and self-regulation requirements, and elimination of many grey areas in the eyes of the public. This version of amendment will be proposed and resolved in the DSA Convention on December 22 this year.

Modifications of the DSA's Official Website to Catch up with the Digital Trend and Provide New Gener

Modifications of the DSA's Official Website to Catch up with the Digital Trend and Provide New Gener

2017 is the year of content marketing. It is no longer sufficient for a media platform to simply post articles, unlike in the past as the types of information and subscribers' habits for accessing the Internet have changed. The use of official websites and social media pictures and articles, which the public are familiar with, are expected to create the most eye-catching "content marketing" as the core promotional effort. The DSA has also caught up with the digital convergence trend by optimizing and modifying its official website, targeting viewers between 25 and 45,an age group with the greatest potential. Through webpage planning which is more relevant and friendly to viewers, the viewers' interest in browsing the web pages is whetted, and focused information is more readily searched and reviewed by the people. It is expected that micro-novels, business ethics videos such as DSA Talks and monthly featured columns, which are
popular media materials for the digital generation, are expected to be gradually added in the second half of the year. The new contents will be presented in a manner which is more friendly and intuitive but less cumbersome for browsing so that the DSA's characteristics are even more extensively known.DSA's official website

New Product Labeling Requirements Differentiating Health Foods from Drugs

To provide the consumers with clear information to prevent them from misunderstanding the health promotion efficacies as medicinal efficacies, the Ministry of Health and Welfare announced on August 30 that the Additional Labeling Items Required for Health Foods will be formulated. The focus of such requirements is that a warning which differentiates "drugs" or "medical efficacies" should be separately specified based on different types of health foods. In addition, a "dosage warning" should be included in product labels. The draft requirements will go into effect on January 1, 2018. If contents that shall be additionally specified under the Additional Labeling Items Required for Health Foods are capsules and tablets, they shall be specified that "this product is not a drug and is only used for health promotion; and a patient should still seek medical attention." In case of other types of products, it shall be specified that "this product is only used for health promotion and has no medical efficacy." In addition, for a dosage warning, the expression "Please consume based on the recommended dosage and excessive consumption may not bring any benefit" shall be specified.
For more information, please visit the website of the Ministry of Health and Welfare at https://www.mohw.gov.tw/cp-16-37422-1.html

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