As a woman, Ms. Mary Kay Ash believed in 1963 that women are genuinely fond of sharing, good at selling, and happy to help others. In a traditional society which was still male dominated, she dedicated her life savings of US$5,000 to creating a joyful work environment and a unique cultural enterprise:
● Golden Rule – treat others the way you would like to be treated by others.
● Go-Give Spirit – give without condition.
● Make me feel important.
● Balanced Priorities – God first, family second and career third.
For 56 years, the company has held on to the original objectives of founding Mary Kay with human centricity as the starting point for all its innovations, reforms and decisions to help more women lead a better life.
Address: Address: 13F, No. 319, Tunhua South Road, Section 2, Taipei City
Having adhered to a spirit of avid research and development, focused on innovations and breakthroughs in the field of transfer factors, and heeded public interest and environmental sustainability for many years, 4Life stood out among over 100 well-known enterprises during its first-ever participation in the Charity Festival of China and earned recognition by receiving two major awards – the Chinese Public Welfare Integrity Brand Golden Award and the Chinese Public Welfare Ambassador. This shows that its long-term dedication to corporate social responsibility has been recognized. In the future, the company will also continue to contribute to the society by exerting its influence based on its corporate philosophy.
The 2019 International Symposium on Direct Selling Laws organized jointly by the Multi-Level Marketing Protection Foundation, the Taiwan Law Association of Direct Selling, and the Taiwan R.O.C. Direct Selling Association was conducted in the International Convention Center of the National Taiwan University Hospital on September 3. This important event was attended by nearly 200 people from the industry, academia and government, and graced by Ms. Mei-ying Huang and Mr. Tsai-lung Hung, Chairperson and Commissioner of the Fair Trade Commission (FTC), respectively. The FTC's Chairperson gave an opening remark in which she encouraged the direct selling industry to work hand in hand to create a sounder industry environment. The experts invited to this symposium provided their in-depth analyses along three major themes, namely, the Direction for Amending the Laws and Regulations for Multi-level Marketing Administration, the War Between the E-Commerce Model and the Multi-level Marketing Model and the Hereditary System Versus the Inheritance System. The experts also engaged in questions and answers with the audience, who benefited tremendously from the feast of knowledge.
In the second half of 2019, the Direct Selling Association (DSA) interacted with its fans and disclosed relevant information about the direct selling industry through sincere, natural, simple, and clear but no less professional messages, and communicated the DSA's philosophy through the emotional bond created by combining its business ethics page on Facebook and the interpersonal contact typical of the traditional direct selling industry. The objectives were to create a stronger sense of participation and trust among the consumers so that they are more willing to actively learn about brand concepts in order to create emotion-based business opportunities.
Shirley Chen, Chairperson of the DSA, visited the Fair Trade Commission on September 16 with Standing Director Shaline Chang (Nu Skin), Standing Supervisor Caco Chen (Boching), Director Chih-yang Chen (Lan International), Director Julia Chen (Nefful), Director Roger Yeh (UNIVA NP), Supervisor Richard Hu (Stemtech), representatives of the Legal Affairs Committee and the Code of Ethics Committee and colleagues from the Secretariat to exchange views on issues concerning amendments to the Multi-level Marketing Supervision Act with Chairperson Mei-ying Huang and Director En-sheng Chang, new Director of the Fair Competition Department.
Chairperson Chen believes that multi-level participation contracts should be modified towards the direction of online admission while written contracts are maintained. This not only reflects the digital trend but also addresses a participant's freedom of choice and the actual needs of small and medium-sized multi-level marketing enterprises. According to Chairperson Huang, if a consensus has been reached in the industry, the FTC may as well proceed to plan the proposal submission procedure for the legislation concerning the "dualism of participation contracts" as soon as possible.
In addition, Secretary General Nadia Ding of the DSA raised a concern in response to the request that multi-level marketing enterprises should join the Taiwan Association of Multilevel Marketing by succinctly pointing out that this request will undermine the freedom of association of multi-level enterprises and hamper the self-regulation of this industry. The FTC voiced its agreement by indicating that it is not appropriate to change the regulatory spirit under the current Commercial Group Act. Later, Manager Shirley Tsao, representative of the Code of Conduct Committee, and Senior Manager Charles Hung, representative of the Legal Affairs Committee, also made their recommendations on how to improve the efficacy of business ethics dispute evaluation and streamline reporting items. Director Chang also promised to consider the above recommendations when formulating and implementing policies in the future.
The Fair Trade Commission pre-announced the following partial amendments to the Regulations for the Establishment and Administration of the Multi-level Marketing Enterprises and the Participants Protection Institution on August 13, 2019:
1. The mission of the protection institution to evaluate internal dispute resolution mechanisms of multi-level marketing enterprises is added to achieve the self-regulation of the industry and expand the participation of multi-level marketing enterprises.
2. It is specifically stipulated that the entity that accepts a mediation request shall be the protection institution, and that the period for conducting a mediation meeting is changed to "workdays" for the sake of clarity.
These amendments seek to allow the multi-level marketing protection institution (hereinafter, the "Protection Institution") to help multi-level marketing enterprises (hereinafter, the "Multi-level Marketing Enterprises") set up more effective mechanisms to handle their disputes with their distributors. The amendments also stipulate a realistic operation period needed for the Protection Institution in its dispute resolution operation.
The Finance Committee would like to remind all member companies that the Regulations Governing the use of Uniform Invoices have been amended. In particular, Paragraph 4 of Article 9 has been deleted (the deleted provisions: "A business operator who sells goods or services to buyers who hold debit cards shall indicate the last four digits of the debit cards in the remark field of the uniform invoices when they are issued, provided that this shall not apply to the issuance of two-slip POS uniform invoices"). This deletion is beneficial to the direct selling industry.