Sheng-en Development Co., Ltd.
Established in 1993, Sheng-en focuses its operation on service-type products for "living care" and has set up its presence in major counties and cities of Taiwan in order to promote "living care" as well as products and services for its members. "Living care" integrates comprehensive resources and provides diverse goods and services to its members,including services like health promotion, elderly care, funeral services, online shopping of consumer goods, non-life and life insurance products.
Dedicated to two major sectors, namely "leisure & health promotion" and "living care business," Sheng-en develops a far-reaching sphere of life in the new economy through "living care" under the philosophy of innovative thinking and stable operation. Sheng-en expects that innovative business can be created through "living care" to guide popular trends, reform the culture of consumption, raise the quality of life, reduce the wealth gap,and create a society with equitable distribution of wealth, for all members of Sheng-en to create a wonderful life for themselves.
Address: 4F, No. 102, Roosevelt Road, Section 2, Taipei City
The 27th Convention of Totalife
The 27th Convention of Totalife International Co., Ltd. was conducted on December 17, 2017.The theme conveyed in the Convention was "Freedom with no Boundaries for Unlimited Grandeur."The new "Vita Life" product series launched on that day received enthusiastic responses. Totalife continuously achieves breakthroughs and uses its best efforts to keep up with international trends by introducing new thinking for new products based on innovation and injecting new energy. With respect to its innovative models, Totalife has launched the Totalife Shopping App, Totalife News and integrated e-mobile services, so that business partners can capture mobile business opportunities at all times. Such endeavors to achieve continuous breakthroughs seek to motivate Totalife's business partners to achieve new highs, work hard to realize their dreams and secure unlimited grandeur together in 2018.
“Code of Ethics for Dummies” Business Ethics to Boost Consumer Confidence
DSA called a press conference with "Ethical Delivery of Promises" as its theme on December 21 and announced the “Code of Ethics Confidence Indicator Survey” for the first time. According to the results of the survey,the Code of Ethics does help enhance the confidence among the public in the direct-selling industry with over 50% of the respondents expressing that they would change their attitude towards direct selling and trust it more as a result of the Code of Ethics. The top three regulations under the Code of Ethics which the consumers believe can best enhance their trust include: prohibition of publication of exaggerative and false production introduction (76%), prohibition of misleading, deceptive or unfair selling acts (75%), and no forceful selling (75%). In addition, people who have heard the Code of Ethics trust the direct selling industry more and believe that the Code of Ethics can promote trust.Over 50% of the people who have not heard of the Code of Ethics believe that the Code of Ethics can promote trust after learning about the Code of Ethics. All these show that the Code of Ethics can enhance the relationship of trust among the public, direct sellers and distributors.
However, the survey also showed that only 11% of the respondents had ever heard about the Code of Ethics or any other similar self-regulation of the direct selling industry. Therefore, the popularization of the Code of Ethics and continued education of distributors will be the focus of the association. In addition to continued education of direct selling companies and distributors and their recognition, future education of the consumers will begin this year to catch up with the pace of digital convergence through the “Code of Ethics for Dummies” video clip in the DSA's website so that both consumers or direct selling rookies can quickly understand the service guidelines for excellent and lawful direct selling companies and practitioners so as to provide a safe and positive consumer experience.
Video link: http://www.dsa.org.tw/story-inside.php?classID=857&id=432
DSA and MMPF Joined in Promoting Code of Ethics
DSA conducted a joint press conference with "Ethical Delivery of Promises" as its theme together with the Multi-Level Marketing Protection Foundation (MLMPF) on December 21 to promote the spirit of self-regulation in the Code of Ethics and create an environment favorable to the self-regulation of the direct-selling industry. In the press conference, Shirley Chen, Chairperson of the DSA;Jung-lung Chen, Chairman of the MLMPF; Pei-ling Chang, Organizer of the DSA's Code of Ethics Committee and DSA's Standing Director; and Robin Lee, Organizer of the DSA's Public Affairs Committee and DSA's Director, all agreed that the compliance with the Code of Ethics by direct selling companies and distributors is critical to the stable development of the direct selling industry, and will contribute to improved trust placed by the public on the direct selling industry. In the past decades, all member companies of the DSA have supported the rationale of "Ethical Delivery of Promises" through concrete action. Deputy Director Ching-tarng Lin of the Fair
Trade Commission, and Legislator Wei-chou Lin also voiced their support and were very optimistic about the improved self-regulation advocated by the direct selling industry.
More Comprehensive Rules for Handling Code of Ethics Complaints
The new Code of Ethics and the Enforcement Rules for the Code of Ethics as amended were adopted during the 2017 DSA Convention on December 22, when the newly formulated Rules for Handling Code of Ethics Complaints were also adopted.
To provide a clearer procedure for handling complaints against violation of the Code of Ethics so that all direct selling member companies, distributors and consumers can clearly understand their own rights and avenues and procedures for remedies, the DSA has formulated the new Rules for Handling Code of Ethics Complaints by consolidating and improving provisions concerning the acceptance, handling, investigation, and decision concerning complaint cases under the Code of Ethics and the Enforcement Rules of the Code of Ethics (see the Diagram for the complaint handling procedure).
In the future, the DSA and the Supervisors for the Code of Ethics will timely and effectively handle complaints about violations of the Code of Ethics in accordance with the Rules for Handling Code of Ethics Complaints, and will propose solutions or decisions concerning the complaints within a stated period, in order to safeguard the rights and interests of all member companies,distributors and the consumers.
2017 DSA Convention
Attended by a total of 170 member representatives, the 2017 DSA Convention was conducted in Shangri-la's Far Eastern Plaza Hotel on December 22. Commissioner Shu-chen Kuo of the Fair Trade Commission and Legislator Tai-hua Lin also recognize the long-term efforts of the DSA to develop the industry by giving their remarks in the meeting. Also present in the meeting were VIPs such as Kuang-yu Hu, Director of the Department of Fair Competition of the Fair Trade Commission; Chairman Jung-lung Chen, Chairperson of the MLMPF; Chen-jun Ku,Chairman of the Taiwan Association of Multilevel Marketing; Tien-tsai Lin, Chairperson of the Taiwan Law Society of Direct Selling, and Charlotte S.H. Wu, DSA's Code of Ethics Supervisor and an attorney-at-law.
In the Convention, various committees reported the highlights of their work in 2017 and their work programs for 2018.Chairperson Shirley Chen recognized the dedication of the organizers and deputy organizers of various committees to the DSA's work, and expected that all member companies would work together for the coming year, adhere to their original tenet of good faith, and deliver their promises concerning Code of Ethics through concrete action. In addition,the government, organizations of the people's representatives,and various organizations in the direct selling industry will join hands in enhancing the image of the industry and amassing the positive strength to attain continuous breakthroughs to jointly achieve stable and sustainable development of the industry, making the direct selling industry one of the best business opportunities.
The "New Retail X New Communities – New Development Strategies for Direct Selling Industry" Forum
Organized by the DSA and co-organized by Harvard Business Review, the "New Retail X New Communities – New Development Strategies for Direct Selling Industry" Forum was conducted at Far Eastern Plaza Hotel in Taipei on December 22, 2017. In this forum, experts from the industry and the academia were invited to participate in discussions to locate the online strategies for the era of new retail for the direct selling industry.
In the first half of the forum, a keynote speech on "New Retail/ New Channels/ the New O2O Retail Trend" was given by Andy Chen, Chief Executive Officer of Breaktime Inc, who also exchanged his view with Paul Wu, Amway's Chief Information Officer-Greater China Region. They both believed that the three major core aspects of the Internet – contents,communities and e-commerce – should be leveraged as future direct selling methods to expand the influence on the consumers. By integrating online and physical channels, the overall O2O service process can be improved to create successful selling with a 360-degree perspective.
In the second half of the forum, Hsi-peng Lu, Distinguished Professor of the Department of Information Management of the National Taiwan University of Science and Technology, lectured on "Fundamental Changes to Current Consumption Habits and Patterns through Communities" and shared experiences together with Michelle Chen, Head of Sales of Avon Cosmetics Taiwan. Professor Lu pointed out that with the information explosion in modern society, "time" is the most limited resource in ubiquinomics.Therefore, it is necessary to develop fast but accurate consumption models and strategies, and pushing the consumers to place orders immediately to complete selling is the most critical aspect. They both believed that only by leveraging the power of communities and fulfilling the sharing of true information and interactions through "weak ties" of the internet can contagion be expanded to create unique brand characteristics.
Link of Global View Magazine: https://www.gvm.com.tw/article.html?id=41768
Partial Amendments to the Health Food Control Act
The Partial Amendments to the Health Food Control Act, which were adopted by way of three legislative readings on December 29, 2017, specifically provide that beginning with January 1, 2018, the following matters shall be additionally specified in the "notice" on the containers or packages of capsule and tablet health foods: (1) the expression "This product is not medicine and is only used for health promotion. The patient is still required to seek medical attention," and (2) the expression "Please consume the product based on the recommended dosage and avoid excessive consumption." For health foods in forms other than capsules and tablets, the following matters shall be additionally indicated in the "notice" on the containers or packages: the expression "This product is intended for health promotion. Please consume the product based on its recommended dosage." These amendments apply to products whose health food licenses were obtained since January 1, 2018. As for products whose health food licenses were obtained before December 31, 2017, a grace period is in place until June 30, 2019.