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Newsletter No 36, Jun. 2020
NO.36
TAIWAY stands tall and is unshakable, in which the entrepreneur spirit is always consistent

TAIWAY stands tall and is unshakable, in which the entrepreneur spirit is always consistent

Founded in 1985, TAIWAY MIM International Co., Ltd. has been implementing the concept of "promoting health, creating success, and operating sustainable" for thirty-five years. We uphold an honest and responsible attitude providing high-quality products to meet the consumer with a "healthy body, healthy beauty, and healthy home" as the major axis. We also provide entrepreneurial opportunities according to the aging social trends and business opportunities, with an excellent part-time model to help partners realize their dreams in life. Besides, we guide each worker of TAIWAY to create a double health and wealth happy life!

Address: 8F., No. 275, Sec. 3, Nanjing E. Rd., Zhongshan Dist., Taipei City

Phone: 02-27134762

The "DSA Code of Ethics" Facebook Fan Page officially launched at the end of June!

The "DSA Code of Ethics" Facebook Fan Page officially launched at the end of June!

The global digital transformation has accelerated for five to ten years because of the epidemic situation, and digitalization has become an inevitable trend. Taiwan R.O.C. Direct Selling Association officially launched the "DSA Code of Ethics" Facebook fan page at the end of June, changing from the previous event page type to digital communication platform operation. We continue to persist in the importance of the direct selling industry and interpersonal communication. We also need to break through the physical limitations of cognitive and emotional intercourse to meet the future in which all walks of life changed by the digital environment. Therefore, all members are invited to scan the QR Cord in the picture and immediately join the "DSA Code of Ethics" Facebook fan page to stay up-to-date with the latest trends!

COVID-19 affects the marketing environment.  The sale channels impact consumption situations.

COVID-19 affects the marketing environment. The sale channels impact consumption situations.

According to consumer behavior research by iSURVEY, nearly 70% of the people have reduced the behavior of going out because affected by the COVID-19 epidemic since December 2019. If consumers do not go out, what are they doing at home? How can the direct selling industry look for possible business opportunities?

After the COVID-19 epidemic will reshape some consumer behaviors in line with a cooperative survey by iSURVEY Consumer Research Group and MANAGERtoday. A net consent rate of up to 89% believes that “antibacterial products become a necessity of daily life.” It was just like in those years after SARS, alcohol hand sanitizer and liquid soap became required products on the shelves. Therefore, the concept of increasing the safe stock of antibacterial products at home should be a valuable lesson for consumers. However, it is also worthy of continued follow-up observation, whether such a concept will be generalized to other household commodities.

Meanwhile, even outdoor walking, going for driving by car or motorcycle, cycling, jogging, mountain climbing/climbing/hiking, etc., the engaged in time has reduced by nearly 20% in the face of the impact of the plague. Yet activities performed at home have been rising simultaneously 10 -30%, such as surfing the Internet, watching TV, playing mobile phones, listening to music, online audio and video, or playing electric, etc. We can see that the epidemic has promoted the behavior of residential activities and pushed consumers to virtual channel consumption. Let consumers, who are not familiar with online shopping, explore ways to browse, order, and trade on the Internet during the epidemic. It also reinforces the diversity and frequency of online shopping by consumers who would otherwise be shopping online.

The subscription ratio of audio-visual entertainment platforms has continued to rise in recent months in response to activities performed at home. That's why direct sellers can strengthen the incentives for online consumption, from temporary to daily, to greet the consumer behavior of using the Internet to operate financial service transactions. They can also think about how to alter communicating with consumers to create content related to official messages. The current feedback on the storing announcement is that the own-brand has sufficient stocks to reassure the market. Or it is easy to win more media free exposure when the government puts forward policies on social distancing and how to follow-up brand response in the community. In the severe period of the epidemic situation, it can show the empathy of the brand and survive the difficulties together, and providing timely help can create the maximum beneficial result of CSR (Corporate Social Responsibility) of enterprises.

【Code of Ethics】Protect your business from starting to obey the Code of Ethics!

【Code of Ethics】Protect your business from starting to obey the Code of Ethics!

The United States Federal Trade Commission issued a warning on June 5. They ordered six direct selling companies to remove or correct false product advertising and revenue by their direct selling companies (or direct distributors) using the timing of the COVID-19 epidemic. It is the second time that the United States Federal Trade Commission sent a warning letter to the direct selling company, the purpose of which was to protect consumers from damage caused by false or misleading product advertisements or business income. In the last issue of the e-newsletter, we have introduced the relevant specifications for the product advertisements about the Code of Ethics. In this issue, let's understand what kind of code of ethics should follow when direct sellers or direct distributors declare their business income.

Regarding the declaration of business income, the major norm is in Article 3.5 of the Code of Ethics:

3.5 Income declaration

Direct selling companies and direct distributors shall not exaggerate, mislead, or erroneously present the actual or possible sales performance and revenue of direct distributors. Any mention of any revenue or sales performance must base on provable facts and documents. For those newbies who are possibly recommended joining the company, direct selling companies and direct distributors must fulfill: inform them that the actual income and sales volume will vary from person to person. It depends on the seller's own sales skills, investment time, effort, and other factors. Therefore, it should provide relevant information to help them make a reasonable assessment of possible income.

It is a norm that direct selling companies and direct distributors should follow. Please abide by it and create a favorable direct selling industry environment for protecting your business and your customers.

Launch the global exclusive personal website   Create 4Life cross-border commercial possibilities

Launch the global exclusive personal website Create 4Life cross-border commercial possibilities

4Life, the authority brand of immunology and biotechnology inthe direct selling industry, has been focusing on scientific research to offer consumers innovative products containing high-quality nutrients to create health from the inside out and vitality since its establishment in 1998 in Utah, USA. Except for providing excellent products, the reward system of 4Life's "Lifetime feedback program" also helps members from all over the world bring a better quality of life. From the moment you join 4Life, you will have a "global exclusive personal website." Allowing friends all over the world to become your consumers in a cross-border e-commerce business model with low cost, zero inventory, and zero time difference. You can also attract partners who have common goals from all over the world to become your multinational business teams. Besides, work together with them to develop the global market to create an abundant life that belongs to 4Life!

Customer Service Hotline: 00801-491-396 / 02-7741-4160

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