Stay-at-Home Economy Causes Consumption Displacement Digital Economy and Virtual & Physical Integration Enhance Brand Strength
iSURVEY, a Taiwan-based market survey agency, recently issued a survey report entitled “Big Impact from Stay-at Home Economy: Full Analysis of Money, Time, and Behaviors”, which investigates the behavioral change of consumers under the impact of COVID-19 pandemic. Under the influence of the epidemic situation, three major phenomena are observed with respect to consumer status: 1) consumption displacement caused by stay-at-home economy – although the consumption volume is not decreased, the consumption pattern has changed; 2) epidemic information dominates consumers’ attention and government influence has increased – the public are concerned about COVID-19 epidemic situation; 3) vaccine and effective cure for COVID-19 will be the key to the backflow of consumers.
The Taiwan ROC Direct Selling Association (the Taiwan DSA) will continue to optimize the management of its Facebook Fans Page “DS Ethics” at DSA.org.tw in order to create more photos, articles, and video/audio materials with higher social media influence, continue to promote public education on DSA Code of Ethics, and increase the acceptance of the Taiwan DSA and DSA Code of Ethics self-discipline by distributors. In addition, the Taiwan DSA has also set digital promotion as one of its major tasks in 2020 in the hope of making distributors agree more with our efforts and vision and consumers know better about the DS industry in order to break the myths and create a brand image of constantly promoting Ethics self-discipline and strict quality assurance for the Taiwan DSA..
【Code of Ethics】 During the COVID-19 epidemic, please abide by the Code of Ethics strictly and refrain from making misleading product claims.
In the midst of COVID-19 pandemic, in order to make its member companies adopt high ethical standards when selling products and prevent consumers from receiving misleading product claims, the Taiwan DSA sent a letter to its member companies on March 27, 2020 to require them and their associated distributors to refrain from making misleading claims to imply that their products have medical efficacy and are capable of treating COVID-19 or withstand viral infection in order to avoid breaking the law. The World Federation of Direct Selling Associations (WFDS) has also issued some related propaganda videos, which are available to the Taiwan DSA member companies for reference at: https://reurl.cc/V65Rb6
The Taiwan DSA requires member companies to strictly abide by the Code of Ethics in order to create a good dustrial environment. Some related provisions of the Code of Ethics are as follows:
【Code of Ethics】
2.1 Prohibited behaviors
Direct selling companies or their distributors must not have misleading, deceptive, immoral, or illegal business or soliciting behaviors. Member companies must not issue any statements, guarantees or recommendations that might mislead potential consumers or distributors.
2.7 Product declarations, quality assurance, and after-sales services
Any product declarations made by direct selling companies or their distributors shall be affixed with effective and reliable proofs and must not mislead consumers. The purchase orders placed by consumers shall be handled and completed in an instant manner. The following information shall be affixed to the order sheet or other affixes, or the product itself: quality assurance conditions, method and scope of after-sales services, name and address of the guarantor, and warranty period and compensation method to be enjoyed by the purchaser.
2.8 Promotional materials
All promotional materials, leaflets, or letters shall not contain any exaggerating, deceptive, or misleading product information, declarations, descriptions, photos or illustrations, instead they shall be affixed with the full name and address or phone number of the company or distributor.
Atomy does Its Bit to Fight against COVID-19 Pandemic
With the continuous spread of COVID-19 in 2020, Atomy Taiwan feels the same way. With the start of school season in March, Mr. Song Mo Koo, President of Atomy Taiwan, when hearing that many parents were anxious about the difficulty to buy children masks, took the initiative to contact the Education Bureau of Kaohsiung City Government to donate 16 thousand children masks in the hope of working together with everyone in anti-coronavirus and safeguarding the safety of more school children. In addition, at the time when pandemic prevention supplies are precious, Atomy Taiwan donated an infrared thermal imaging system to the College of Humanities and Social Sciences of National University of Kaohsiung. The thermal imaging system is set up at the entrance of the College of Humanities and Social Sciences, which is composed of 6 academic departments, to take the temperature of more than 1000 faculty members and students moving in and out of the college building every day in order to safeguard the safety of teachers and students of the College during the COVID-19 epidemic.
The 16th Term of Board of Directors and Supervisors & New Secretariat
The Taiwan ROC Direct Selling Association (the Taiwan DSA) elected its 16th term of Board of Directors and Supervisors in the first General Assembly meeting held at the end of 2019, in which Ms. Shaline Chang, General Manager of NU SKIN Taiwan, waselected to serve as the Chairwoman of the 16 th term of the Board.
The Taiwan DSA is to celebrate its 30 th anniversary in 2020. Over the years, with thecautious efforts of numerous predecessors, the direct selling industry in Taiwan has gradually developed in a steady manner. The newly elected Chair of the Board Ms. Shaline Chang pledged to work with new directors and supervisors to promote the business of the Taiwan DSA and integrate the resources of its member companies to work with the government, public opinion agencies, and various industrial organizations in order to expand the influence of the direct selling industry and strengthen its positive image. The newly established Secretariat will serve the Taiwan DSA and its member wholeheartedly and work with all member companies to move toward a sustainable future development together and welcome another 30th anniversary for the Taiwan DSA.
The 16th term of Board of Directors and Supervisors of the Taiwan DSA:
Chair of the Board: Shaline Chang
Executive Directors: Ding Lan, Chen Li-Mei, Li Jia-Rui, Cai Meng-Hong
Directors: Li Pu-Sheng, Li Qian-Ji, Chen Zhi-Yang, Mai Zhi-Ming, Chen Shu-Zhen, Ye Zhong-Lin, Chen Wu-Gang, Chang Shi-Xiong, Li Wei-Xing, Song Mo Koo
Executive Supervisor: Chen Jun-lin
Supervisors: Li Jia-jin, Jien Li-xin, Yang Yu-Qing, Deng Pei-Pei
Secretariat members:
Secretary-general: Fan Yun-rui
Deputy Secretary-general: Cao Yun-Ting
Executive Secretary: Zhuang Yi-Ping
Global Immune Biotechnology Guru 4Life Launches a Training Program for Newcomers
4Life, a global multi-level marketing company, focuses on R&D and produces immune biotechnology products. Since it obtained its first patent for transfer factor in 1998, 4Life has been providing innovative and nutrient-rich immune products to the market. Over the past 20 some years, 4Life has obtained 44 patents for ingredient or technology across the world and continuously been “helping people become healthier”. By virtue of its persistence, 4Life has been able to stand still in major global health markets and help tens of thousands of its distributors find a fruitful new life. In the face of the impact of COVID-19 outbreak situation, 4Life Taiwan has launched an innovative training program for newcomers – 4Life Start to allow its distributors to adopt an e-commerce model that features “One Country Registration; Global Operation” in the hope of helping them make another breakthrough in the market and ultimately achieve a win-win goal featuring connections and profits sharing.
NU SKIN Thanks Frontline Medical Workers in Taiwan for Their All-out Efforts
In order to thank frontline medical workers around Taiwan for their efforts in fighting against the epidemic situation, at the end of March, NU SKIN donated 1000 bottles of “Hand Lotion, Perennial Intense Body Moisturizer, and Enhancer Skin Conditioning Gel” to over 8 medical units across Taiwan, including Taipei Veterans General Hospital, Linkou Chang Gung Memorial Hospitals, Kaohsiung Chang Gung Memorial Hospitals, National Cheng Kung University Hospital, NTU Children’s Hospital, Kaohsiung Medical University Chung-Ho Memorial Hospital, Taichung Veterans General Hospital, and Cardiac Children’s Foundation Taiwan, in the hope that those first-line medical workers may also take good care of their skin while frequently washing their hands and disinfecting their hands with alcohol-based sanitizer. NU SKIN cares for all hardworking Taiwan protectors and delivers love around Taiwan to cheer up medical workers.